Marie Méro opens three new stores in Belgium this year and unpacks with new store concept.
Tenth concept store opens its doors in Kortrijk and marks the beginning of a year full of growth. Belgian fashion label Marie Méro continues expansion in its own country.
Marie Méro will open its newest concept store in the heart of Kortrijk on February 2, 2024. The Belgian brand's tenth store. Marie Méro has ambitious growth plans and will open two more of its own concept stores later this year in Waasland Shopping and Bruges. All in a completely revamped look.
Ruben Van der Elst, CEO Marie Méro says enthusiastically, “With no less than three new concept stores in the pipeline, we are setting 2024 full speed ahead. Besides the expansion in West Flanders, the concept store in Waasland Shopping, with its 6 million visitors per year, is a giant step for us! We are only too happy to continue building on our success story!”
Kortrijk kicks off with new concept
The city, known for its textile industry, will be home to the tenth Marie Méro concept store. The new store is located in the centrally located Lange Steenstraat, one of the city's main commercial attractions. The shop offers 110m2 of stylish fashion where customers can count on the expertise of Marie Méro fashion advisors. The design of the premises is a first, thanks to the renewed store concept at the hand of interior designer Laura Calleeuw. The store exudes simplicity, with soft tones and warm materials that do full justice to the collections.
“In this renewed setting, customers really come home to our concept stores. The new store concept radiates more warmth and security than ever before. It evokes a family feeling, something that fits our DNA perfectly.”
states Steven Van der Elst, CEO Marie Méro.
“Customers get a unique experience. Think inspiration, expertise and professional advice from our fashion advisors and all in a cozy and warm environment.” says Steven
“The power of a successful interior design concept lies in enhancing the experience while shopping. And that is exactly what we have achieved here. The common thread in the design is simplicity, where natural flow, thoughtful design and soft, warm materials are the key to success. Collections stand out even more and the simplism creates a spacious feeling that makes this store in Kortrijk a real gem.” says Laura Calleeuw, interior designer.
“We are only too happy to roll out this concept and this experience in all our new Marie Méro concept stores.”
concludes Steven enthusiastically.Rising trend
For 12 years, Steven and Ruben Van der Elst, the second generation, have been at the helm of the Belgian fashion brand Marie Méro. The brand is available in trendy multibrand stores and online.
In addition, the label opened no less than 10 of its own concept stores in city centers where the brand was not yet represented as well as a popular web shop. 2024 also looks promising! Besides the concept store in Kortrijk, which opens its doors on February 2, the brand will also set up shop in Waasland Shopping on March 28 and in the heart of Bruges in the fall. This will bring the counter to 12.
“Our own outlets are even more important today than they were, say, five years ago. Customers are looking for positive experiences and want to be taken into the world of Marie Méro. That's why we implemented the Find my Fir software in our webshop last year. A tool that allows us to give customers the best advice online as well,” says Ruben Van der Elst.
“In 2024, we are shifting up another gear. We will open no less than 3 new concept stores in a completely new look and feel.
One that breathes our DNA and will be a benchmark in the streetscape.” concludes Ruben proudly.
The concept store in Kortrijk will open its doors on Friday, February 2, 2024.
There will be celebrations during the opening month!
Customers will enjoy a glass of cava, there will be a fashion show every Saturday, they can discover the latest items of the spring/summer 2024 collection and much more.
Practical info
Marie Méro Kortrijk
Lange Steenstraat 1-3
8500 Kortrijk