Privacy policy

(Latest adjustment on March 14th, 2018)

Thanks for your visit to, property of Van der Elst J. NV located in Brugstraat 188, 9880 Aalter (Belgium), registered with the KBO under the number 0459.017.163 and with VAT number BE459.017.163. Read this Privacy Policy carefully. It regulates the privacy rules that apply to our website. With your first order you will be asked to confirm that you have taken note of this Privacy Policy and that you accept its content. In any case your order implies the consultation and the acceptance of this Privacy Policy. Our Privacy Policy is available on our website at any time.


We comply with the 'Law of December 8th, 1992 for the protection of privacy in relation to the processing of personal data'. A statement was made with the Commission for the Protection of Privacy with regards to the processing of your personal data.

We state that we did the necessary to support the new regulation on General Data Protection Regulation of April 27th 2016 that will start on May 25th 2018.


2.1. The information that you communicate with your order or registration

Your name and first name, your contact information (email, telephone, address, eventually an additional delivery address, credit card information) and the IP address of your computer or network connection.

2.2. The information that is collected automatically

Certain data is collected through cookies: see article 8 for our cookie policy. Certain information may also be collected without being in cookies. It can only be read by us and only during your visit to the web site. It concerns the 1°) the TCP/IP address 2°) the type and version of your navigation system 3°) the last visited internet page

2.3. The personal data provided by commercial partners

In this hypothesis our commercial partners ensure that they have obtained the consent to transmit the personal data.


3.1. General objectives

We collect your personal data to:

  • Process your order and to manage our customer files;
  • To collect anonymous visitors statistics of our web site;
  • In view of direct marketing;
  • Manage the technical administration of the website;
  • After having collected the data anonymously, carry out statistics or surveys with regards to the number of visits to the different parts of the web site.

3.2. Direct marketing and communicating to third parties

Your personal data will be kept strictly confidential. They shall not be communicated to third parties or used for purposes of direct marketing, unless we have received your explicit prior consent (“opt-in") in your notification. You can withdraw this permission at any time, without justification and free of charge by email to

3.3. Serious infringements

On request, data from users of our website can be passed on to the police forces in the event of serious infringements of the code of conduct.


All personal data are safeguarded for the duration which is necessary to achieve the above described objectives.


You have the right at any time to look at your personal data free of charge, to correct, change or erase them by means of an e-mail to Always add a copy of your identity card, so that we can verify that it is indeed you. Free of charge and within 30 days Marie Méro will answer your request to correct, change of erase your data. Any request that is beyond reason will be charged. When you request entrance to your data, Marie Méro will hand over extra information on the duration in which Marie Méro keeps your personal data. You are not required to share your personal information with us. If you do not do so, we can refuse certain services and orders. You are solely responsible for the accuracy and completeness of all information you provide to us.


You have the right to oppose the processing of your personal data if you have legitimate and serious reasons for this.

In that case you can contact us by e-mail ( for this purpose. You cannot, however, oppose the processing of your personal data if this is necessary for the monitoring and handling of your order.


We have developed security measures that are adapted to the technical and organisational field, to avoid the destruction, loss, falsification, modification, the non-authorised access or the notification of your personal data to third parties by mistake. We are in no case responsible for any direct or indirect damage resulting from an erroneous or unauthorised use of your personal data by a third party. It is therefore important that you comply with the safety regulations, among other things not to give access to third parties to your registration address. You are solely responsible for each visit to our website from your computer or IP address. Our website may contain links, hyperlinks or references to other sites that we do not monitor and manage and to which this Privacy Policy does not apply. We are not responsible for the content of such websites, and neither for the products or services that should be notified on them. So carefully read the privacy policy and terms of use of each site that you visit.


8.1. Information about our use of Cookies

Our website uses cookies and other similar technologies to distinguish your usage preferences from that of other users of our website. This helps us to provide you with a better user experience when you visit our website and allows us to optimise our website.

Cookies and similar technologies however do not allow systematic collection of data that could identify the users of our website. They only help us to improve the operation of our website, to understand the interests of our users and to measure how effective the content of our website is.

As a result of recent legislative changes all sites focused on certain parts of the European Union are obliged to ask your permission for the use or storage of cookies and similar technologies on your computers or mobile devices. This Cookie Policy gives you clear and full information on the cookies we use and their purpose. Please read our Privacy Policy to learn about the privacy rules that apply to the web site.

For further information about this Cookie Policy you can contact us via

8.2. What is a Cookie?

Unless you have adjusted your browser settings so that it will refuse cookies, our system will install cookies as soon as you visit our website.

8.3. Kind of cookies

Cookies can be subdivided according to their origin, their function, and their lifecycle.

  • First party cookies are cookies that are installed by a website that is at that moment visited by the user (e.g. cookies placed by
  • Third-party cookies are cookies placed by another domain name than that of the website that is visited by the user. If a user visits a website and a third party installs a cookie via the website, then this is a third-party cookie (e.g. cookies placed by Google, Twitter and Facebook).
  • Functional cookies are cookies that ensure that the website is functioning properly (e.g. cookies for log-in or registration, language preferences). Functional cookies are logically first party cookies.
  • Non-functional cookies are cookies that can be installed for statistical, social, targeting, and commercial purposes. They have nothing to do with the purely technical support of the website. Cookies with static purposes allow to determine which pages of the website you visit, where your computer is located etc. Cookies with social objectives make it possible for the user to share the content of the visited website directly through social media with others. Cookies with targeting purposes allow that, on the basis of your browsing habits, a profile is built so that the advertisements are tailored to your interests. Cookies with commercial purposes keep track of how many and which adverts were shown to a user. Non-functional cookies can be first party or third-party cookies.
  • Permanent cookies: These cookies remain present on the device of the user for the duration specified in the cookie. They are activated each time the user visits the website that has placed this cookie (e.g. cookies placed by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are permanent cookies.
  • Session cookies: These cookies allow us to simplify the actions of a user and to link them with each other during a browser session. A browser session begins when a user opens the browser window and ends when they close the browser window. Session cookies are temporary installed. As soon as you close your browser, all session cookies are removed. Most functional cookies are session cookies.

8.4. Your permission

By using our website, you accept the use of cookies. In order to use our website optimally you must accept those cookies, which can be done through your browser settings. You block cookies by activating the browser setting that permits to refuse the installation of cookies. However, when you use your browser settings to block these cookies, you may not have access to (certain parts of) our web site. Carefully read this cookie policy for more information about this topic. If you wish to withdraw your consent at any time, you must delete your cookies through your browser settings. For further information on the removal or blocking of cookies you can visit the following website:

8.5. Change your browser settings

We would like to point out that web browsers allow you to change your cookie settings. These settings are usually found in the 'Options' menu or 'Preferences' of your web browser. To better understand these settings, the following links can be useful. If not you should consult the 'Help' function in your web browser for more details.

8.6. More information about cookies

You will find useful information about cookies here:

Internet Advertising Bureau. The interested association of digital marketers has drawn up a guide on online behavioural advertising and online privacy that you can find here:

8.7. Which cookies do we use on the web site “”?

For cookies installed by third parties (including Google Analytics) we refer to the explanations given by the parties on their respective websites. Attention: We cannot exercise any influence on the content of those statements nor on the content of the cookies of these third parties.

Google Analytics cookies:

We use Google Analytics cookies to collect data about your sessions on our website. For more information about how these cookies work, please consult Google’s cookie and privacy statement.

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Hotjar cookies:

We use Hotjar cookies to analyse information about your browsing behaviour and mouse movements. Please consult the Hotjar cookie policy for more information about these cookies.



Other website cookies:

  • CakeCookie [DASSHOP-REMEMBER35]: This cookie ensures that a user is logged in automatically the next time he visits the website. Duration: This cookie expires after 2 weeks.
  • CakeCookie [visited_pages]: CakeCookie [visited_pages]: This cookie tracks the pages a user visits within the website. Duration: This cookie expires when the page session ends (when the user leaves the website).
  • DASSHOP: DASSHOP: This cookie stores session data such as the IP address and browser details. Duration: This cookie expires after 3 hours, unless the session is reopened.
  • cookieconsent_status: This cookie remembers the status of the cookie consent pop-up. Duration: This cookie expires after one year.



9.1. Adaptations

When this Privacy & Cookie Policy is changed, we put the new version on our website and this new version will become effective as of your next visit to our website. From that moment, you are considered to have taken note of this and accept this. Therefore verify at each visit whether this document is modified.

9.2. Applicable law and jurisdiction clause

This Privacy & Cookie Policy shall be governed, interpreted, and implemented in accordance with the Belgian law, which will be exclusively applicable in any dispute. The courts of the judicial district Ghent (Belgium) are the exclusive competent jurisdiction in any dispute that could arise from the interpretation or implementation of this Privacy & Cookie Policy.

9.3. Acceptance

By using the website, you accept all the provisions of it and you agree that we collect and process your personal data in accordance with this Privacy & Cookie Policy.

9.4. Contact

For any additional information or comments regarding this Privacy & Cookie Policy or with regard to the way in which we collect your data, you can contact us at the following address:

Brugstraat 188, 9880 Aalter, Belgium

Of by email:

Any feedback with regard to this Privacy & Cookie Policy or contestation is to be sent registered to the above address. Any communication from us to you is done via the website or by email.