Marie Méro is a renowned Belgian fashion brand for women. Marie Méro offers a versatile collection with a feminine look, crafted from high-quality materials. Specially designed for every unique woman, with a perfect fit and for every occasion.
Marie Méro has experienced impressive growth in recent years: through multi-brand stores, Inno-department stores, online, and the expansion of our own store network. This evolution brings new challenges and opportunities.
Our marketing team, founded five years ago, now includes several enthusiastic colleagues.
To support our continued growth, we're looking for a Head of Marketing who can bring structure, overview, and clear priorities to the team. You're a strong personality with a proven track record of leading marketing teams and implementing impactful marketing strategies. You'll further elevate the marketing department, provide direction, and help powerfully communicate our brand values. With your strategic insights and experience, you'll elevate Marie Méro's brand experience and support our growth ambitions.
What can you expect from a job as Head of Marketing at Marie Méro?
- Translating our CEOs' strategic vision into concrete marketing initiatives and projects.
- Develop an integrated marketing plan for the coming year, including KPIs, priorities, and a clear annual schedule for both online and offline channels.
- Coordinating the implementation of marketing projects and campaigns, monitoring deadlines and proactively adjusting where necessary.
- Manage the marketing budget and actively monitor the results and ROI of campaigns to achieve maximum impact.
- Initiate new marketing projects and innovative campaigns to further develop the brand and attract new customers, both online and in our physical stores.
- Develop and coordinate offline and omnichannel campaigns to engage customers, optimize the shopping experience, and ensure brand consistency across all channels.
- Define the e-commerce and marketplace strategy, analyze data and continuously adjust for maximum results.
- Manage, motivate, and inspire the marketing team and external partners to execute the marketing plan efficiently and consistently.
Who are we looking for?
We're looking for a hands-on Head of Marketing who seamlessly combines strategy and execution. You're someone with a keen eye for market dynamics, translate trends into opportunities, and actively contribute to building the brand. You'll maintain a bird's-eye view, combine analytical insight with creativity, and enjoy working on operational campaigns, content, and promotions.
You are:
- Strategic and analytical: you take a bird's-eye view, see the bigger picture, and implement initiatives that further grow the brand.
- Strong project skills: you maintain an overview, coordinate teams and partners, and ensure that initiatives are implemented on time and with impact.
- Results-oriented and budget-conscious: you work goal-oriented, monitor resources, and closely follow results to achieve maximum impact.
- Commercial and market-oriented: you see opportunities in the market, initiate actions that attract customers and increase brand awareness.
- Fashion-minded and trend-conscious: you actively follow international fashion and brand trends and translate these insights into inspiring marketing initiatives.
- Hands-on leader: you inspire and guide your team and external partners, but you also roll up your sleeves to implement initiatives.
In short: you are a driven, creative, and strategic marketer with a proven track record who can both provide direction and actively contribute to the implementation of impactful marketing initiatives.
What does Marie Méro have to offer you?
- You'll be part of a close-knit team within a renowned Belgian fashion brand with growth ambitions: "The Marie Méro Family."
- You'll have the opportunity to take on a role within the organization and help elevate the marketing department. You'll collaborate closely with various departments and report to the CEO.
- Fun team building activities and afterwork drinks!
- We offer you a full-time, permanent contract for 39 hours per week.
This will allow you to build up 9 ADV days.
- An attractive salary package supplemented with a company car and fringe benefits.
Are you ready to help shape Marie Méro's brand story and empower our growth ambitions?