In every Marie Méro concept store you will find a Philips air purifier that ensures clean and pure air while you shop.
After a day of shopping at Marie Méro, you'll come home with beautiful outfits and a fresh mind. Perfect for relaxing!
Shopping is a chance to escape the daily grind. Take some time for some me-time, a mother-daughter moment, or a fun outing with friends.
At Marie Méro, we believe it's crucial that shopping feels relaxing. Customer well-being and comfort are our top priority.
In our concept stores, you'll enjoy a personal approach, professional advice from our experienced fashion advisors, and time for a nice cup of coffee and a chat.
With the arrival of the innovative air purifier in our concept stores, we want to take this unique shopping experience to an even higher level. - Ruben Van der Elst (CEO)
CEO Ruben was able to experience the benefits of the Philips air purifier first-hand.
Tested and approved! :-)
Come discover our beautiful fall/winter 2022 collection during Belgian Fashion Week and experience the benefits of the Philips air purifier.
Welcome to our concept stores !
#proudtowearmariemero
#ikkoopbelgisch
#buylocal
Press Information
October 1, 2022 - Belgian Fashion Week, together with Philips, focuses on healthy shopping air
Philips Domestic Appliances provides cleaner and healthier air at fashion stores in Roeselare
Brussels, October 1, 2022 – The coronavirus pandemic has made people more aware of the importance of clean indoor air. A healthy environment where we can work and shop together safely is of paramount importance. As a partner of Belgian Fashion Week, Philips Domestic Appliances is installing an innovative air purifier at participating stores to create a healthier indoor climate for customers and store staff.
Isolde Delanghe, director of Mode Unie, explains enthusiastically: “With winter approaching, many fashion retailers are wondering out loud how they can offer their staff and customers good air quality without having to keep their doors open all day. It's cold and expensive, because you have to heat them extra. Together with Philips, partner of Belgian Fashion Week, we want to inspire our retailers with innovative solutions to offer healthier air.”
How air purifiers contribute to a healthier indoor climate for customers and store staff
Did you know you breathe a whopping 10,000 liters of air every day? And that indoor air can be 2 to 5 times more polluted than outdoor air? Philips Domestic Appliances builds on 41 years of expertise in developing air purifiers for cleaner and healthier air at home. An air purifier removes (fine) dust, allergens, aerosols, bacteria, and viruses from the air flowing through the filter. The World Health Organization (WHO) and the Belgian government recommend using air purifiers as a supplement to ventilation.
Charis Lee-De Geus, Marketing Manager Air Benelux at Philips Domestic Appliances, explains: “People often think of healthy air as simply ventilation: open windows or doors and the problem is solved. But unfortunately, it's not that simple. Ventilation provides both air supply and exhaust, but it doesn't guarantee good air quality. The air that circulates can still be polluted or contain virus-carrying aerosols. With an air purifier, store staff can work with peace of mind while offering their customers cleaner, healthier air.”
Using air purifiers: an innovative solution in fashion retail
Research shows that using air purifiers reduces the number of aerosols in the air. Philips air purifiers have been tested by independent institutes for their ability to remove viruses in aerosols. They also remove other pollutants such as particulate matter, allergens, and bacteria. Philips air purifiers achieve a 99.97% efficiency for filtering 0.003 μm, the smallest particle available for testing. Installing portable air purifiers is therefore an effective, quick, and easy-to-use solution for healthier indoor air quality.
Ruben Van der Elst, co-owner of the Belgian fashion brand Marie Méro, was immediately enthusiastic and installed the air purifiers in all Marie Méro stores. He explains enthusiastically: “I recently read an article about the impact of air purifiers, so when Philips asked us to collaborate, we didn't hesitate for a moment. Everyone has become more aware of the importance of clean indoor air. We, too, believe it's important to offer our customers and staff a shopping experience in a healthier environment. It's not always easy to properly ventilate stores. Keeping our doors open all winter is absolutely not an option. Customers appreciate a pleasantly warm space, and we also want to save on energy costs. As a business owner, I can only applaud an innovative device that efficiently purifies the air and that you only need to plug in.”
Sustainability tip: Did you know that Philips air purifiers are very energy-efficient? The 1000 Series consumes a maximum of 27W, which is equivalent to that of an incandescent light bulb!
How does a Philips air purifier work?
Philips air purifiers utilize smart detection technology that draws pollutants into the device and channels them through a three-layered NanoProtect HEPA filtration system. The front filter captures the largest dust particles, the active carbon filter removes harmful gases and unpleasant odors, and the HEPA filter traps the finest particles—even as small as 0.003 microns (that's smaller than the world's smallest virus!). In short, 99.97% of particles that pass through the filter are removed. Once purified, the clean air exits through a 360-degree airflow at the top, reaching every corner of the room.
For more information, visit the Philips B2b website: https://www.philips.be/ce/ho/luchtzuiveraar-en-luchtbevochtiger/philips-luchtzuiveraars-voor-scholen-en-kantoren.html
- End of press release –
About Philips Domestic Appliances
Philips Domestic Appliances' mission is simple yet powerful: to help people make their house a home. The company offers innovative digital home appliances for cooking, ironing, vacuuming, and making coffee, as well as air purifiers for cleaner air and a healthier home. Among its most successful products are the renowned Philips Airfryer, the fully automatic espresso machines with LatteGo, the PerfectCare steam generator, the Urban Living air purifier, and the SpeedPro Max Aqua stick vacuum cleaner. Philips Domestic Appliances is headquartered in Amsterdam. The company has innovation, manufacturing, and commercial centers around the world and a presence in more than 100 countries. Philips Domestic Appliances employs approximately 7,000 talented and diverse employees who bring innovation to consumers and help them make their house a home every day. Philips Domestic Appliances is a former business unit of Royal Philips.
